Ron Herman has been a leading destination for contemporary fashion for more than four decades. Offering a carefully curated selection of high-end clothing and accessories, Ron Herman instills its pride by being a hub of discovery for the city of Los Angeles. RH celebrates the natural California Spirit with a blended offering of emerging designers and beloved heritage brands. 

Strategy

With a modest budget, Ron Herman sought to boost return on ad spend and increase overall revenue by integrating organic and paid marketing tactics on Meta. Alongside online store goals, they aimed to drive foot traffic to their Los Angeles brick-and-mortar stores. Following a meticulous budget analysis and review of past results, the DRM team crafted a dual approach to enhance organic sales and optimize the impact of paid ads, prioritizing efficiency. This comprehensive strategy was tailored to meet Ron Herman’s objectives both in the digital realm and within physical retail locations.

The Outcome

By leveraging Meta metrics, the DRM team identified effective strategies to drive Ron Herman’s growth. Focusing on RH’s core audience of discerning consumers, we tailored ad campaigns to attract likely shoppers based on their interests and past interactions with the brand. This approach yielded a $1k average order value and reached over 1 million Meta impressions. Furthermore, the addition-to-cart rate saw a 5.4% increase, and the company’s social media following grew by 10%, resulting in a remarkable 4x return on ad spend (ROAS).

The brand’s exceeding of initial objectives underscores the effectiveness of our tailored advertising approach and its alignment with the expanding customer base. Leveraging their longstanding curated celebrity connections, we implemented Meta campaigns, ensuring precision in reaching customers familiar with or predisposed to purchasing from Ron Herman. These ad formats, combined with top-tier content, yielded positive outcomes, broadening visibility on a new platform and enhancing the overall brand journey.