Conversion Rate

Optimization 

A CRO-focused strategy, centered on thorough business analysis, aims to boost the likelihood of desired actions from website visitors, such as making a purchase or subscribing. The ultimate goal is to maximize ROI from DRM’s paid search team efforts.

CRO Case Study

Being an established long-time client of DRM, Team Liquid expressed the need to reformat their website due to a stagnant performance overview of their website. With our CRO strategies, DRM was able to sufficiently drive traffic volumes up, resulting in an increase in sales and total revenue.

Strategy

At the request of Team Liquid and through our own analytics on the company’s website traffic, we were given the opportunity to optimize Team Liquid’s website through strategies such as Affirm payment plans to boost revenue and reduce cart abandonment, Yotpo reviews for building trust and improving SEO, and incentives for shipping and returns to enhance the overall shopping experience. Additional improvements include previewing featured collections on the homepage as a marketing tool and adding a detailed fitting guide to simplify the shopping process and reduce customer inquiries and returns.

The Outcome

DRM achieved significant success for Team Liquid through a comprehensive approach, including website enhancements and additional features requested by Team Liquid. Once all updated features were installed the company’s website, Team Liquid saw their AOV increase 18% MoM, translating the positive outcome of the adjustments. Not only did this enhance conversion rates, but also grew their brand trust and overall customer satisfaction. On top of these initiatives improving the website’s aesthetics and functionality, they also contributed to increased traffic and revenue, with a 33% increase in overall conversion rates onsite. DRM’s multifaceted efforts showcased tangible improvements in brand performance, marking a successful case study.