SMS Case Study

Staple Pigeon was looking to enhance communication with their audience by delivering quicker access to notifications on releases, promotions, and encourage subscriptions. To achieve their desired success for increased exposure in the streetwear apparel community, we employed SMS services to send push notifications directly to their customers.

Approach

To attract new SMS subscribers, DRM leveraged Staple’s effective email and SMS capture units, transforming incoming traffic into long-term customers. Our emphasis on bottom-of-funnel marketing involved creating robust SMS journeys to boost customer retention and conversions among potential buyers.

Impact

Through our team’s implementation of SMS marketing with Staple Pigeon, we observed a growth in numbers across all accessibility channels by directly targeting customers with a history of purchasing from the brand. With Staple’s audience showing interest in exclusive offers, sales, and limited-time drops, they witnessed a substantial 65% surge in subscriptions from customers opting for SMS Marketing within the initial 3 months of the service. Our team achieved a remarkable 99.4% rise in total recipients during the first quarter of SMS, reaching a total of 398,651 receivers.

From this success rate, 25% of Staple Pigeon’s over $2 million total revenue was derived directly from SMS services, making this an extremely beneficial outcome by DRM’s team. 

Case Study

Staple Pigeon was looking to enhance communication with their audience by delivering quicker access to notifications on releases, promotions, and encourage subscriptions. To achieve their desired success for increased exposure in the streetwear apparel community, we employed SMS services to send push notifications directly to their customers.

Approach

To attract new SMS subscribers, DRM leveraged Staple’s effective email and SMS capture units, transforming incoming traffic into long-term customers. Our emphasis on bottom-of-funnel marketing involved creating robust SMS journeys to boost customer retention and conversions among potential buyers.

Impact

Through our team’s implementation of SMS marketing with Staple Pigeon, we observed a growth in numbers across all accessibility channels by directly targeting customers with a history of purchasing from the brand. With Staple’s audience showing interest in exclusive offers, sales, and limited-time drops, they witnessed a substantial 65% surge in subscriptions from customers opting for SMS Marketing within the initial 3 months of the service. Our team achieved a remarkable 99.4% rise in total recipients during the first quarter of SMS, reaching a total of 398,651 receivers.

From this success rate, 25% of Staple Pigeon’s over $2 million total revenue was derived directly from SMS services, making this an extremely beneficial outcome by DRM’s team.