Case Study

En-Masse, a brand specialized in clothing and motorcycle goods, desired to expand channel diversity and boost conversions through TikTok during the platform’s peak popularity. This strategic move aimed to tap into a fresh user base while leveraging the brand’s specific niche of chopper motorcycles.

Approach

True to the brands inherent ownership of content derived from genuine lifestyle videos and capturing real-time experiences, our team effectively leveraged awareness campaigns resulting in a net lift with incremental exposure. This approach allowed us to gain valuable insights into the feedback from the existing audiences on TikTok and attract newcomers seeking similar content. Consequently, we tracked the success of promoting authentic, in-the-moment content to maintain a higher engagement rate and foster organic growth in social media following across all platforms. 

Impact

Based on our discoveries, we achieved substantial growth for the brand’s social pages, as well as driving top of funnel sales. Our team observed a notable rise in social engagement across various channels. Overall, we successfully scaled the brand by enhancing its total impressions by 60% month over month. This increase in impressions directly contributed to a 48% surge in purchases for the brand. With an additional uprising in engagement on the TikTok account, En Masse started to see the cross-over of success to other social platforms, with users gaining interest in content and products. From this information, we were able to gauge what drew in the targeted consumer in a more universal way, making exposure for En Masse products gain popularity and increase website attraction and sales.