TikTok
In our collaboration with TikTok, Digital Revenue Media remains at the forefront, leading the way in top-notch media acquisition, creative development, and measurement approaches essential for achieving profitable scalability on this newly invincible platform.
TikTok
In our collaboration with TikTok, Digital Revenue Media remains at the forefront, leading the way in top-notch media acquisition, creative development, and measurement approaches essential for achieving profitable scalability on this newly invincible platform.
Overview
Capitalizing on TikTok’s extensive user base and captivating features like ready-to-use templates for ad creatives and immersive full-screen, sound-on ads, Digital Revenue Media is poised to transform brand promotions with cutting-edge strategies. This dynamic collaboration aspires to unlock unparalleled visibility and engagement, ensuring our clients attain scalable and lucrative success in the continually evolving digital terrain.
Audience Targeting
Having access to user demographics, interests, and device preferences, our paid search team directly understands the location of your potential TikTok audience within the app. Through analyzing user behaviors, targeting is structured around interests, purchase intent, behaviors, and hashtags. Harnessing the power of hashtags, creator interactions facilitate precise targeting of interactions, interests, consumer levels, and B2B levels.
Attribution Tracking
TikTok has unveiled a customized attribution window, offering advertisers, brand creators, and business owners improved precision in monitoring performance and assessing campaign results. This feature enables our team to stay informed of evolving information from user engagements and actions on the app.
Overview
Capitalizing on TikTok’s extensive user base and captivating features like ready-to-use templates for ad creatives and immersive full-screen, sound-on ads, Digital Revenue Media is poised to transform brand promotions with cutting-edge strategies. This dynamic collaboration aspires to unlock unparalleled visibility and engagement, ensuring our clients attain scalable and lucrative success in the continually evolving digital terrain.
Audience Targeting
Having access to user demographics, interests, and device preferences, our paid search team directly understands the location of your potential TikTok audience within the app. Through analyzing user behaviors, targeting is structured around interests, purchase intent, behaviors, and hashtags. Harnessing the power of hashtags, creator interactions facilitate precise targeting of interactions, interests, consumer levels, and B2B levels.
Attribution Tracking
TikTok has unveiled a customized attribution window, offering advertisers, brand creators, and business owners improved precision in monitoring performance and assessing campaign results. This feature enables our team to stay informed of evolving information from user engagements and actions on the app.
Targeting and Conversion
Targeting and Conversion
Case Study
En-Masse, a brand specialized in clothing and motorcycle goods, desired to expand channel diversity and boost conversions through TikTok during the platform’s peak popularity. This strategic move aimed to tap into a fresh user base while leveraging the brand’s specific niche of chopper motorcycles.
Approach
True to the brands inherent ownership of content derived from genuine lifestyle videos and capturing real-time experiences, our team effectively leveraged awareness campaigns resulting in a net lift with incremental exposure. This approach allowed us to gain valuable insights into the feedback from the existing audiences on TikTok and attract newcomers seeking similar content. Consequently, we tracked the success of promoting authentic, in-the-moment content to maintain a higher engagement rate and foster organic growth in social media following across all platforms.
Impact
Based on our discoveries, we achieved substantial growth for the brand’s social pages, as well as driving top of funnel sales. Our team observed a notable rise in social engagement across various channels. Overall, we successfully scaled the brand by enhancing its total impressions by 60% month over month. This increase in impressions directly contributed to a 48% surge in purchases for the brand. With an additional uprising in engagement on the TikTok account, En Masse started to see the cross-over of success to other social platforms, with users gaining interest in content and products. From this information, we were able to gauge what drew in the targeted consumer in a more universal way, making exposure for En Masse products gain popularity and increase website attraction and sales.
Results
60%
Increase In Impressions MoM
+48%
Increase In Purchases
218%
Increase In Click Through Rate
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