Propelling data utilization beyond social campaigns with Google by implementing a comprehensive funnel audience strategy, operating within a creative ecosystem that mirrors an escalating investment with timelines tailored to the output scale.
Propelling data utilization beyond social campaigns with Google by implementing a comprehensive funnel audience strategy, operating within a creative ecosystem that mirrors an escalating investment with timelines tailored to the output scale.
Full Funnel Approach
The Paid Search team at Digital Revenue Media focuses on crafting intentional strategies to stimulate organic growth through a variety of strategic approaches, resulting in enhanced success. Employing a comprehensive funnel approach allows us to tap into the potential of custom intent, affinity audiences, as well as in-market and detailed demographics. The insights derived from our analyses reveal an extensive range of consumer patterns, providing valuable guidance for directing your business’s attention.
Full Funnel Approach
The Paid Search team at Digital Revenue Media focuses on crafting intentional strategies to stimulate organic growth through a variety of strategic approaches, resulting in enhanced success. Employing a comprehensive funnel approach allows us to tap into the potential of custom intent, affinity audiences, as well as in-market and detailed demographics. The insights derived from our analyses reveal an extensive range of consumer patterns, providing valuable guidance for directing your business’s attention.
Case Study
By blending Born Fly’s data and creative elements to discern audience engagement cross platform, we successfully acquired analytics on patterns among consumers of men’s streetwear. This empowered us to capitalize on the brand’s audience through organic insights, leading to anticipated increases in sales volumes.
Strategy
Leveraging data insights from CPC metrics, our Paid Search team targeted customer information, obtaining a direction into demographics, origins, and preferred devices during brand-related shopping. With this knowledge, they strategically used placement retargeting on specific platforms to drive action among potential consumers and foster organic growth in their following.
The Outcome
By leveraging our understanding of the brand’s typical customer, we amplified organic growth by deploying campaign ads featuring brand influencers and artists popular within BornFly’s shopper community. This strategy led to a remarkable 162% increase in conversions, translating into a substantial 84% rise in revenue. The enhanced online presence provided the brand with the chance to broaden influencer affiliations, produce higher-quality content, and firmly establish its position in the realm of men’s streetwear.
Case Study
By blending Born Fly’s data and creative elements to discern audience engagement cross platform, we successfully acquired analytics on patterns among consumers of men’s streetwear. This empowered us to capitalize on the brand’s audience through organic insights, leading to anticipated increases in sales volumes.
Strategy
Leveraging data insights from CPC metrics, our Paid Search team targeted customer information, obtaining a direction into demographics, origins, and preferred devices during brand-related shopping. With this knowledge, they strategically used placement retargeting on specific platforms to drive action among potential consumers and foster organic growth in their following.
The Outcome
By leveraging our understanding of the brand’s typical customer, we amplified organic growth by deploying campaign ads featuring brand influencers and artists popular within BornFly’s shopper community. This strategy led to a remarkable 162% increase in conversions, translating into a substantial 84% rise in revenue. The enhanced online presence provided the brand with the chance to broaden influencer affiliations, produce higher-quality content, and firmly establish its position in the realm of men’s streetwear.
Results
+65%
Increase In Spend on Google
+162%
Increase In Conversions
+58%
Growth In sales YoY
+84%
Increase In Revenue
+5.9X
ROAS
Results
+65%
Increase In Spend on Google
+162%
Increase In Conversions
+58%
Growth In sales YoY
+84%
Increase In Revenue
+5.9X
ROAS
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