Prometheus, an avant-garde marketplace revolutionizing the landscape of investment processes by simplifying procedures and facilitating direct access to an array of financial vehicles such as hedge funds, private credit, venture capital, and more, entrusted DRM with the crucial mission of accelerating their business growth. Recognizing the pivotal role of strategic partnerships, our team diligently selected Meta and Google services as the optimal solution aligned with the company’s overarching goals and aspirations.

Strategy

The primary objective for Prometheus was to increase app downloads and grow their daily user base. Additionally, they aimed to improve user engagement and retention, nurturing a sense of community and trust among their expanding user demographic. DRM identified that the target audience primarily comprised adult males in the investing world or those seeking insights into it, who were also active participants in streams, podcasts, and masterclasses. Facebook emerged as a primary platform for reaching this audience due to its accessibility and ability to generate high engagement statistics, while gathering analytical data from Google to ensure prioritized efficiency.

The Outcome

The collaboration with Prometheus led to a significant 64% increase in app discoverability and a 47% boost in download rates, driven by DRM’s strategic approach. By guiding users through a carefully designed funnel, DRM enhanced both user engagement and interactions, resulting in a 4x return on ad spend. Overall, the partnership successfully met Prometheus’s key objectives, significantly improving app performance metrics.  

Results

+64%

Increase In App Discoverability

+47%

Increase In Total App Downloads YoY

4x

Return On Ad Spend

With Meta’s extensive array of cutting-edge tools and resources at our disposal, combined with knowledge from Google analytics to define targeted propositioning in strategic assets, we succeeded in magnifying Prometheus’s reach, fortifying its foothold in the market, and driving forward its noble mission of democratizing access to a wide spectrum of investment opportunities. Armed with the programs’ innovative solutions, we expanded Prometheus’s influence, elevated its visibility, and ushered in a new era of inclusivity and accessibility in the realm of investments.

Get Started With DRM Today

Get Started With DRM Today

11505 Jefferson Blvd
Culver City, CA, 90230
+1 (310)-437-0778

By entering your email you agree to our privacy policy and will receive DRM offers, promotions, and other commercial messages. You may unsubscribe at any time.

2024 DRM Marketing International LCC. All Rights Reserved