VERGOLA® louvre roof systems offer versatile functionality, effortlessly adjusting to allow sunlight in, block out the sun’s rays, facilitate cross-flow ventilation, or shield outdoor areas from rain. Seeking to enhance visibility among their target audience, Vergola enlisted DRM’s expertise to devise innovative strategies aimed at expanding campaign reach and attracting loyal customers.

Strategy

To bolster Vergola’s visibility and engagement, DRM embarked on a strategic initiative by crafting new Dynamic Product Ads (DPA) campaigns. These campaigns were meticulously designed to showcase the most relevant products to customers exhibiting high intent, as identified by Facebook’s algorithm. Additionally, DRM leveraged Dynamic Ads for Broad Audiences (DABA) to further refine targeting, ensuring that the right products reached customers at various stages of the customer journey. By leveraging these advanced ad formats and targeting strategies, DRM aimed to maximize campaign effectiveness and drive meaningful interactions with Vergola’s target audience.  

The Outcome

Our strategic approach prioritized the integration of lifestyle imagery and customer reviews, strategically tailored to resonate with potential customers in the lower stages of the purchasing funnel. This concerted effort proved highly effective, culminating in a notable 20% year-over-year increase in total sales. Our campaigns achieved remarkable milestones in terms of brand visibility and customer acquisition. With a concerted push, we garnered an impressive 1.2 million impressions, amplifying Vergola’s reach and enhancing brand exposure. This heightened visibility translated into a significant 35% increase in customer acquisition, indicating a growing interest in Vergola’s offerings among new audiences. Furthermore, our campaign delivered a robust return on ad spend (ROAS) of 2.3, demonstrating the effectiveness of our investment in advertising. For every dollar allocated, we generated $2.3 in revenue, underscoring the tangible impact of our strategies on Vergola’s bottom line.

In summary, our strategic focus on lifestyle imagery and customer reviews not only solidified conversions but also propelled Vergola’s overall sales growth, expanded brand visibility, increased customer acquisition, and delivered a strong return on investment.

DRM accomplished accelerated growth through Meta with frequent alignment on Vergola’s business objectives, setting strategic benchmarks for return on ad spend (ROAS) to optimize acquisition and revenue, and implementing top-notch Paid Social strategies.