In the dynamic landscape of digital marketing, Bychari, a prominent jewelry brand, recognized the need to expand its online presence beyond conventional social media posts. Eager to leverage various digital platforms, Bychari embarked on a comprehensive marketing strategy guided by DRM encompassing Facebook Ads (Meta), Google Paid Search services, Email marketing services, Pinterest Ads, and Conversion Rate Optimization (CRO).

Strategy

DRM orchestrated a comprehensive digital marketing strategy for Bychari, focusing on enhancing brand visibility, driving website traffic, and boosting customer engagement. This included crafting compelling narratives through Facebook Ads on the Meta platform, leveraging Google Paid Search services for search visibility, implementing Email marketing for direct communication and brand loyalty, and introducing CRO website adjustments for an optimized user experience. Building on successful Pinterest services, DRM tailored content for the platform, integrating insights from other applications. This holistic approach not only expanded Bychari’s outreach but also resonated with the target audience, propelling the brand to new heights in the competitive jewelry retail landscape.

The Outcome

As a longstanding client of DRM, pinpointing the optimal focus for paid search and paid social services was facilitated by our established relationship. By strategically investing across various advertising platforms, it became evident that Meta yielded the most promising results. Hosting an average of a quarter million page views and nearly 50,000 site sessions monthly for Bychari, Meta outperformed other platforms such as Pinterest, Google, and email services, more than doubling their outcomes.

Collaborating seamlessly with CRO objectives, our efforts contributed to a steady 12.12% average increase in gross revenue year over year (YoY) and notably remarkable holiday season, with a 30.32% increase. While all channels played a role in delivering satisfying results, maintaining a focused approach on Meta ad spend was crucial. This decision was reinforced by the fact that Bychari’s primary audience, women aged 25-34, remained most active on the Facebook social platform. The results speak for themselves, with a substantial 44.2% increase in revenue YoY and a 27.1% increase in total online sessions YoY. Our efforts to elevate and scale the business to new heights were translated well through our data-based strategies. 

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